In light of recent controversy surrounding Cambridge Analytica, some people are taking the brave step to find out exactly what Google and Facebook know about them. Spoiler alert: it’s a LOT.
When intrepid reporters availed themselves of the option to download their personal data, they were overwhelmed by the staggering amount and level of detail. And how difficult it was to delete that data permanently.
As one privacy expert put it: “This is one of the craziest things about the modern age, we would never let the government or a corporation put cameras/microphones in our homes or location trackers on us, but we just went ahead and did it ourselves because [we] want to watch cute dog videos.”
Bottom Line: When consumers and regulators start asking “Why?” the response “Because we can” will not be acceptable. As consumers become more conscious of their digital footprints, we can expect to see more corporations held accountable for their data collection and usage practices. Companies should be prepared not only to speak to their security practices but also to articulate clearly why they collect and store the data they do.
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